Minneapolis, MN, May 8, 2023 – Enova Illumination was announced as the 2023 Minnesota
Manufacturing – Small Business award honorees by Minneapolis St. Paul Business Journal.
In the July 14, 2023 issue of the Minneapolis St. Paul Business Journal the following article
highlighted Enova Illumination’s work.
Enova Illumination grows product line, employee base, revenue
At Enova Illumination, the mission is clear as day: “If you can see better, you can perform
The Golden Valley-based company manufactures illumination headlights and custom loupes —
small magnifying glasses — supplying professionals in the medical, dental and veterinary
“It’s amazing what you can accomplish when you can see better,” said Roger Heegaard,
president of Enova Illumination. “It changes your world.”
Enova is a Manufacturer of the Year honoree in the Business Journal’s sixth annual Minnesota
Heegaard has been with the company since its earliest iteration as Enova Medical in 2006.
“I came from the illumination side of things,” he said. “Other colleagues have brought in the
Today, Enova Illumination’s four major visual product categories are lighting, loupes,
microscopes and augmented reality glasses for surgical purposes. The company employs more
than 30 people in Minnesota for manufacturing, sales and office support. An additional 17 sales
representatives are scattered across the country. Over the past three years, the company has
added an average of five employees annually as its revenue increased 50% year over year to
$6.5 million in 2022.
Jeremy Ward joined Enova as vice president of operations in 2019.
“I could tell this was something I wanted to be a part of,” Ward said. “The dedication is not just to
making products, but making quality products.”
He added that the company has been able to grow because of the quality of people they have
been able to attract.
“Any of us will do whatever it takes,” he said, noting that the commitment to excellent customer
service extends to taking video calls at all hours of the night to be sure that providers can use
Enova’s products correctly.
“Our people are very entrepreneurial,” Heegaard said. “They take risks. We want people to feel
free to fail.”
As the company continues to grow, Enova executives plan to add new models of loupes to its
portfolio, as well as a new headlight and a new microscope. The company is also planning to
open a training center with 17 simulation stations that will allow team members to teach clients
how to use Enova products properly.
“Education is going to become a major part of our focus,” Heegaard said.