terms of use

Important Information

We know you value your privacy and at Enova, we want you to know that your privacy is important to us. This Privacy Policy outlines how we protect and use information that we gather through the Enova web properties, including www.goenova.com, store.goenova.com, and any/all landing pages utilizing the goenova.com domain. This website and Privacy Policy are intended for a primarily U.S.-based audience. For inquiries pertaining to international privacy policies, please contact [email protected]

By using this website, you agree to the terms of the most recent version of this Privacy Policy. Please also review our Terms and Conditions to understand the general rules about your use of this website and engagement with Enova as a consumer. 

Personal Information

Personal information is information that we can use to specifically identify you, such as your:

  • Name
  • Address
  • Unique personal identifier (e.g., device ID, online identifier)
  • Internet Protocol (IP) address
  • Email address
  • Account name
  • Financial information, including credit card numbers
  • Biometric information (e.g., loupes measurements and prescription entered when ordering products)
  • Commercial information (e.g., purchase history)
  • Internet or other electronic network activity information (e.g., browsing history, interaction with our website, etc.)
  • Geolocation data
  • Professional, employment-related, or other similar information

In some places on this website, you will have the opportunity to send us personal information about yourself, to elect to receive particular information, or to participate in an activity. For example, you may fill out a registration form, a survey, or an email form and you may elect to receive additional material or opt-in to be contacted by an Enova representative. 

How Does Enova Manage and Protect Personal Information? 

We may keep and use personal information we collect from you through this website to improve your future experience with and interaction on any or all of Enova’s web properties. In addition, we may use your personal information: 

  • To respond to your requests
  • To personalize your access to our website
  • To develop records
  • To contact you with information that might be of interest to you, including, to the extent permitted by law, educational and marketing communications about our products and services
  • For analytical purposes and to research, develop and improve programs, products, services, and content
  • To enforce this Privacy Policy and other rules about your use of this website
  • To protect our rights or property
  • To comply with a law or regulation, court order or other legal process

Does Enova Ever Share Personal Information with Third Parties?

Enova will not share your personal information collected from this website or any Enova web properties without your permission, except as otherwise provided in this Privacy Policy. 

In the ordinary course of business, we will share some personal information with third party applications that we use to perform services or functions on our behalf. For example, we leverage tools such as CRM, email automation, and on occasion we may use different vendors or suppliers to ship you products that you purchase through our website. In these cases, we provide the vendor with information to process the service but we do not authorize the vendor to store, disclose or use your information with others except for the sole purpose of providing the services we hire them to provide. 

Collecting Online Information

If you visit our website to read or download information, we may collect certain formation about you from your computer or mobile device. This information may include: 

  • The name of the domain from which you access the Internet
  • The Internet Protocal address of the device you are using
  • The type of browser and operating system you are using
  • The date and time you access our website
  • The Internet address of the site from which you linked directly to our website
  • Which pages you have visited on our website
  • The search terms you use
  • The links on which you click

Cookies: We may also collect this information through cookies, pixels, web beacons, and similar technologies (“cookies”), that work through placing a small file (like a text file or graphic) in your browser files. Cookies are used to collect information for business purposes. You are free to decline our cookies if your browser permits. Enova may use third-party tracking, advertising, and content providers to act on our behalf to track and analyze your usage of our sites and to enable certain essential website functions. These companies protect that data in accordance with their privacy policies. These third parties may collect, and share with us, as we may request, website usage information about visits to our sites, measure and research the effectiveness of our advertisements, and track page usage and paths followed during visits through our sites. Also, these third party providers may place our Internet banner advertisements on other sites that you visit, and track use of our Internet banner advertisements and other links from our marketing partners’ sites to our sites. To the extent the information collected on Enova’s behalf by these third parties contains any personally identifiable information, we will protect it in accordance with this Privacy Policy. Please refer to your browser Help instructions to learn more about managing cookies. 


For more information on third-party advertising-related cookies and how to opt out of some cookies as you choose, see the descriptions and links below.

Click here to visit the Network Advertising Initiative site to set preferences and opt out of third-party targeting cookies.

Visit aboutads.info and allaboutcookies.org to find general information and opt-out.


Security is very important to us. We also understand that security is important to you. We have implemented security measures to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. While we have implemented security measures, please keep in mind that “perfect security” does not exist on the Internet or elsewhere and no transmission of information is guaranteed to be completely secure. In particular, e-mail sent to or from this site may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.


If you have questions or comments about this Privacy Policy, please contact us here.

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